Product Management
Building and enhancing products and services is hard. Prioritizing them is harder. We help you get clear on your goals and harness the power of your team to create, iterate, and make tough decisions on releases and grooming backlogs. We speak Aha. We love geeking out on product.
Product Marketing
Bottom line: Product Marketing bridges features into benefits and educates the organization about product awesomeness. How do you communicate the strength of your offering to a overwhelmed and busy customer? How do you prepare your sales and service teams for the latest product update when they’re being pulled in 10 directions? You juggle these challenges and more each day.
We’ll help you clarify your message, position it versus the market, and keep it all in sync with your overall value proposition. We also enjoy content creation and editing – datasheets, whitepapers, sales decks, and more.
Competitive Intelligence
We dig this discipline and even went to school to learn the trade. Lots of people can put together battle cards. Spoiler alert: they’re not enough.
We especially like working on CI for sales. To help your sales team position well versus rivals you need three things:
a solid, compact, and authentic message about your company’s strengths
a focused summary of the strengths of key competitors
areas requiring a soft touch when your company doesn’t measure up as well as others. We can help you put together a sustainable CI program and create clear materials to give your sales team confidence representing your advantages and lay landmines for the competition.
Our other passion is market positioning – where are you? Where’s the market? What blind spots should you look out for? Those aren’t easy questions. We work with you to map out the market and where the threats and opportunities are.